Azure Deluxe - Nashira Resort Hotel

A Superb and Luxurious Stay with Standout Service

Lovely staff and amazing entertainment. Hotel is modern with wide range of cocktails.

I stayed in room 2237 and paid approximately €2,900 for a 7-day stay. I own an international brand with over 5 million followers across social media. Through my work, I regularly interact with celebrities, stylists, business owners, politicians, and high-net-worth individuals, and I frequently stay at luxury resorts such as Regnum Carya, Maxx Royal, Titanic, and Voyage. I do not expect special treatment because of who I am or the people I work with. Every guest deserves professionalism and respect, and unfortunately that was not my experience here.

I chose this hotel because it was recommended by a close friend who is also my travel agent. Looking back, this holiday reminded me why the top luxury resorts have earned their reputation. Luxury is not just about impressive buildings or large pools. It is about service, respect, communication, attention to detail, and making every guest feel valued.

The biggest disappointment happened before my holiday even started properly. An older lady working at reception on the left side was extremely rude. I politely asked if early check-in was possible. She simply said no, which I completely understood because rooms may not be available. I then politely asked if I could speak with her manager. Instead of helping me, she replied, “I don’t care who you are or how famous you are,” and simply walked away. I have never experienced anything like this in a luxury hotel. Reception is the first impression guests receive, and unfortunately mine was terrible.

Another major issue was the head lifeguard. Throughout the week he constantly walked around telling guests what they could and could not do, often speaking to adults as if they were children. I personally witnessed him having heated discussions with several different guests, including women and families. Safety rules are necessary, but there is a respectful way to enforce them. Instead of creating a relaxing holiday atmosphere, it often felt tense and over-controlled.

One of the biggest problems was the sunbed situation. Every morning people reserved dozens of loungers by leaving towels on them for hours while they were nowhere to be seen. Guests who actually wanted to use the pool struggled to find a place. I spoke with Guest Relations and was told there was nothing they could do. That answer was disappointing. Most premium resorts have clear policies against this because it ruins the experience for everyone else.

Communication throughout the hotel was another weakness. Many staff members spoke very little English, so I often had to use Google Translate just to ask simple questions. For a hotel welcoming international guests and charging premium prices, communication should not be this difficult.

The food also became repetitive after only a few days and lacked flavor. There was plenty of food, but not enough variety or quality for a hotel in this price category. The drinks were equally disappointing, as almost every alcoholic beverage available was a local brand. At this price level I expected a much better selection of internationally recognized premium brands.

One moment that genuinely bothered me happened in the main buffet restaurant. I watched a manager publicly shouting at an Asian waitress after she accidentally dropped a plate. He even gestured for her to be quiet while continuing to scold her in front of guests. Accidents happen in every restaurant. Employees deserve respect, especially when they make an honest mistake. Watching that happen was uncomfortable and left a very negative impression.

Room 2237 also had a strong damp, musty smell coming from the carpet from the day I arrived until the day I left. Every time I entered the room the smell was immediately noticeable. A room in this price category should feel fresh and clean.

The entertainment team had both positive and negative examples. Mohammed, who hosted many of the pool games, often came across as arrogant and more interested in himself than the guests. During one activity he proudly announced over the microphone that he spoke English better than anyone else there, which felt unnecessary and unprofessional. During another pool game involving the balance board, a guest fell into the water after missing the basket. Instead of encouraging him, Mohammed joked over the microphone by asking whether he was drunk and whether he had ever played basketball before. Entertainment should make guests feel comfortable and confident enough to participate, not embarrassed in front of hundreds of people.

On the other hand, Murat was outstanding. Every time he saw me he greeted me warmly, spoke excellent English, invited guests to participate without making anyone uncomfortable, and genuinely knew how to create a positive atmosphere. He represents exactly what hospitality should look like. If anyone deserves recognition or even a leadership role within the entertainment team, it is Murat.

I would also like to recognize Türker and Selim from the lifeguard team. Both were friendly, respectful, professional, and clearly cared about doing their jobs well. I also want to thank Ali from beach security, who was always polite, approachable, and welcoming.

After working with many well-known people and staying at some of the world’s leading resorts, I was genuinely surprised to experience this level of service. It made me realize why so many celebrities, business owners, and experienced travelers continue choosing resorts such as Regnum Carya, Maxx Royal, Titanic, and Voyage. The difference is not just the facilities. It is how guests and employees are treated.

Overall, this hotel has potential, but it falls short where it matters most: hospitality. Better staff training, improved guest communication, stronger management, better food and beverage quality, an effective sunbed policy, and more professional leadership would make a significant difference.

I hope management takes this review seriously because every point I have mentioned is based on what I personally experienced or witnessed during my stay. Unfortunately, I will not be returning. I will also be sharing my honest experience with my audience so they can make their own informed decision before choosing this hotel.