- Tenerife Holidays
- Playa Paraiso
- H10 Atlantic Sunset

Facing the sea in Playa Paraíso, the H10 Atlantic Sunset is a brand new five-star resort with a modern and bright interior design. It has spectacular rooms, large swimming pools, one of them with an exclusive water games area for children, a wide range of dining options, a Despacio Spa Centre, Privilege, Exclusive Rooms and Services and a full entertainment programme for the whole family. In addition, the resort has an exclusive area for guests 18 and over with specialized services and leisure activities.

To the Management of H10 Atlantic Sunset,
I am writing to submit a formal complaint regarding our experience at H10 Atlantic Sunset.
I would first like to make it clear that this complaint does not apply to every member of staff. We also encountered employees who were friendly and helpful. Unfortunately, however, several incidents and the general level of service during our stay became so unacceptable that our family group of 14 people ultimately decided to leave the hotel a full week early and move to another hotel.
One of the main problems throughout our stay was the extremely slow service. Drinks regularly took 30–40 minutes to arrive, which is an unreasonable waiting time, particularly at an all-inclusive hotel where guests have already paid for the service. At times, it genuinely felt as though the service was being deliberately slowed down, although of course I cannot know the reason. From a guest’s perspective, however, the result was the same: excessive waiting times for very basic service.
Another major issue was the arrangement surrounding dinner. We were often expected to decide around lunchtime what every member of the family would want to eat that evening. If a child or another family member later changed their mind, this appeared to cause significant frustration among some members of staff, and the attitude towards us could become irritated and unfriendly.
This is particularly difficult when travelling with children. It is simply unrealistic to expect every child to know at 11 a.m. exactly what they will want to eat many hours later that evening.
One evening, we visited the hotel’s Italian restaurant. The evening started well, but as time went on the service became progressively slower and more difficult. We were celebrating the 10th birthday of our young nephew.
Prior to the dinner, an email had been sent to the Italian restaurant specifying the food for our group as well as the ice cream for the children. We also received an email confirmation from the hotel/restaurant confirming that the arrangements had been received and accepted. There was therefore no misunderstanding about what had been ordered or about the fact that the birthday child was supposed to receive a special birthday ice cream.
Despite this, by the end of the evening the children had been waiting an excessive amount of time for dessert. We repeatedly asked for five vanilla ice creams for the children, as well as the birthday ice cream for the birthday boy.
When the birthday ice cream finally arrived, it was simply dropped onto the adults’ table, and a member of staff said, in effect, “You figure out who this ice cream belongs to.”
We found this particularly inappropriate and unprofessional, especially considering that this was for a 10-year-old child celebrating his birthday and that both the food and the ice cream arrangements had been ordered and confirmed in writing in advance.
By this point, the children were becoming very impatient and the entire family had been waiting for an excessive amount of time.
Eventually, I stood up and approached the waiter. I calmly asked why service at our table appeared to have stopped and whether the children could please receive their ice cream so that they could finally leave the table.
Instead of explaining the situation or attempting to resolve it, the waiter repeatedly placed an open hand very close to my face and told me to speak to the manager. When I asked where the manager was, I was then told that the manager was not on duty.
I want to make it absolutely clear that nobody in our group was shouting at staff, nobody was behaving aggressively, and nobody was intoxicated. We were simply a family that had been waiting a very long time for service and wanted an explanation and a solution.
The following day, I went to the hotel’s office to discuss what had happened. I placed my phone visibly on the table and used an AI application to assist me with writing down the conversation and translating any Spanish that I could not understand, as I do not speak Spanish well enough to handle a detailed complaint without assistance.
The reaction from the member of staff in the office was extremely surprising and, in my view, highly unprofessional. She became very angry and effectively told me to leave the office, stating that she would call security.
This happened before we had been able to have any meaningful discussion about our complaint or find any form of resolution.
After these incidents, we no longer felt that it was reasonable or comfortable for us to continue our stay at the hotel. We were a family group of 14 people travelling together for a family holiday and birthday celebration, and we collectively decided to check out a full week early and pay to stay at another hotel instead.
For a group of 14 people to abandon a prepaid hotel stay one week early is not a minor decision. We did not make that decision because of one small inconvenience. It was the result of a combination of extremely slow service, unacceptable and unprofessional behaviour from certain members of staff, and ultimately our feeling that it was impossible to raise our concerns and have a normal, professional conversation with hotel management.
We therefore ask H10 Hotels to take this complaint seriously, investigate the incidents described above, and address the financial loss caused by the unused nights and the fact that we felt forced to relocate to another hotel.
We also request a formal written response from H10 Hotels regarding this complaint and how you intend to resolve the matter.
Yours sincerely,
Aðalsteinn
svo fyrir íslendinga fyrir neðan Til forsvarsmanna H10 Atlantic Sunset
Mig langar að koma á framfæri formlegri kvörtun vegna upplifunar okkar á H10 Atlantic Sunset.
Ég vil taka skýrt fram að þessi gagnrýni á ekki við um allt starfsfólk hótelsins. Við hittum einnig vingjarnlegt og hjálpsamt starfsfólk. Því miður voru þó nokkur atvik og almennt þjónustustig á meðan dvöl okkar stóð svo slæmt að við, 14 manna fjölskylduhópur, tókum að lokum þá ákvörðun að stytta dvöl okkar um heila viku og færa okkur á annað hótel.
Eitt helsta vandamálið var hversu hæg þjónustan var. Drykkir tóku reglulega 30–40 mínútur að berast, sem er mjög óeðlilegur biðtími, sérstaklega á hóteli þar sem gestir hafa greitt fyrir „all inclusive“ þjónustu. Okkur fannst oft eins og þjónustan væri vísvitandi höfð hæg, þótt ég geri mér grein fyrir að erfitt sé að fullyrða um ástæðuna. Niðurstaðan fyrir gestinn var þó sú sama: mjög löng bið eftir einfaldri þjónustu.
Annað sem reyndist sérstaklega óþægilegt var fyrirkomulagið í kringum kvöldmat. Við þurftum oft að ákveða strax um hádegisbil hvað öll fjölskyldan ætlaði að borða um kvöldið. Þegar börn eða aðrir fjölskyldumeðlimir skiptu síðar um skoðun virtist það valda mikilli óánægju hjá starfsfólki og viðmótið varð stundum pirrað og óvinsamlegt.
Þetta er sérstaklega erfitt þegar ferðast er með börn, sem eiga eðlilega stundum erfitt með að ákveða klukkan 11 fyrir hádegi hvað þau vilja borða mörgum klukkustundum síðar.
Eitt kvöldið vorum við á ítalska veitingastaðnum á hótelinu. Kvöldið byrjaði vel, en eftir því sem leið á varð þjónustan sífellt hægari og erfiðari. Með okkur var lítill frændi okkar sem var að halda upp á 10 ára afmælið sitt.
Fyrir kvöldið hafði verið sendur tölvupóstur til ítalska veitingastaðarins þar sem maturinn fyrir hópinn og ís fyrir börnin hafði verið pantaður fyrirfram. Við fengum jafnframt staðfestingu til baka með tölvupósti frá hótelinu/veitingastaðnum um að þetta hefði verið móttekið og staðfest. Það var því enginn misskilningur um hvað hafði verið pantað eða að afmælisbarnið ætti að fá sérstakan afmælisís.
Þrátt fyrir þetta höfðu börnin undir lok kvöldsins beðið mjög lengi eftir eftirrétti. Við höfðum ítrekað beðið um fimm vanilluísa fyrir börnin og sérstakan afmælisís fyrir afmælisbarnið.
Þegar afmælisísinn loksins kom var honum einfaldlega hent á borð fullorðna fólksins og starfsmaður sagði í grófum dráttum: „Finnið þið út hvert þessi ís á að fara.“
Okkur fannst sú framkoma sérstaklega óviðeigandi og ófagleg, ekki síst þar sem um var að ræða 10 ára afmælisbarn og bæði maturinn og ísinn höfðu verið pöntuð og staðfest skriflega fyrirfram.
Börnin voru á þessum tímapunkti orðin mjög óþreyjufull og fjölskyldan öll búin að bíða mjög lengi.
Þegar ég að lokum stóð upp og gekk að þjóninum spurði ég rólega hvers vegna þjónustan við borðið okkar virtist hafa stöðvast og hvort það væri hægt að fá ísinn fyrir börnin svo þau gætu loksins farið frá borðinu.
Í stað þess að útskýra málið eða reyna að leysa það setti þjónninn ítrekað opinn lófa mjög nálægt andlitinu á mér og sagði mér að tala við manager. Þegar ég spurði hvar managerinn væri var mér sagt að hann væri ekki á vakt.
Ég vil taka sérstaklega fram að á þessu stigi var enginn að öskra á starfsfólk, enginn var með ógnandi framkomu og enginn í okkar hópi var ölvaður. Við vorum einfaldlega fjölskylda sem hafði beðið mjög lengi eftir þjónustu og óskaði eftir skýringu og lausn.
Daginn eftir fór ég á skrifstofu hótelsins til að ræða málið. Þar lagði ég símann minn sýnilega á borðið og notaði snjallforrit til að hjálpa mér að skrifa niður það sem sagt var og þýða spænsku fyrir mig, þar sem ég tala ekki spænsku nógu vel til að eiga ítarlegt samtal um kvörtun af þessu tagi.
Viðbrögð starfsmannsins á skrifstofunni voru mjög óvænt og ófagleg. Hún varð mjög reið og sagði mér í raun að fara út af skrifstofunni og að hún myndi kalla á öryggisverði.
Þetta gerðist áður en okkur hafði tekist að eiga eðlilegt samtal um kvörtunina eða finna einhverja lausn.
Eftir þessi atvik fannst okkur ekki lengur mögulegt að halda áfram dvölinni á hótelinu. Við vorum 14 manns saman í fjölskyldu- og afmælisferð og ákváðum sameiginlega að tékka okkur út heilli viku fyrr og greiða fyrir dvöl á öðru hóteli.
Það er mjög alvarleg ákvörðun fyrir svo stóran hóp að yfirgefa hótel viku fyrr, sérstaklega þegar dvölin hafði þegar verið greidd. Sú ákvörðun var ekki tekin vegna eins smávægilegs atviks heldur vegna samansafns af mjög hægri þjónustu, óþægilegu og ófaglegu viðmóti og þess að okkur fannst ómögulegt að ræða málin með eðlilegum og faglegum hætti við stjórnendur eða starfsfólk.
Við óskum eftir því að H10 Hotels taki þessa kvörtun alvarlega, rannsaki sérstaklega þau atvik sem lýst er hér að ofan og taki afstöðu til þess hvernig bregðast eigi við þeim kostnaði og þeim ónotuðu nóttum sem urðu til vegna þess að við töldum okkur ekki geta haldið dvölinni áfram.
Við óskum einnig eftir skriflegu svari frá stjórnendum H10 Hotels.
Virðingarfyllst,
Aðalsteinn A
This hotel offers friendly staff throughout (including the robots cleaning the corridors) who are helpful and the rooms are very clean, comfortable and well stocked with amenities, first hotel I have stayed that have prioritised English TV channels. The location is not ideal for those who fancy a stroll out in the evening along the sea front wanting shops to browse or restaurants. A taxi ride or bus ride is needed to nearby Costa Adeje or further. The Hard Rock Hotel next door was sometimes slightly noisy in the evening, and beware the building works either side of the hotel. Although not too noisy at the moment I think it will be in the future.
We opted for the privilege service due to celebrating a special birthday and to be honest this is what makes this hotel a 5 star hotel with fantastic breakfast and dinner in The View restaurant, a lovely rooftop bar with sunbeds and infinity pool, daily chocolates delivered to the room and a well stocked mini fridge. I even had Cordorniu, cakes and a card delivered to my room on my birthday which was lovely.
All the meals have to be booked in advance on the app otherwise you miss out on the restaurant of choice or time required, including the privilege restaurant which is rather annoying as this is what you pay extra for. The central market buffet restaurant offers a small selection of food which is average but not a lot of choice ( sorry used to RIU Hotels). There are no swim up bars, but next to the pools are places to get cold drinks. As a privilege customer there is access to beverages either soft, alcoholic or tea/coffee and snacks in the view area but it was always shut when I wanted to use it and you weren't supposed to take these outside to the pool area which is next to it to enjoy on your sunbed. There is a lovely coffee shop with a nice seating area to enjoy drinks and cake and certain times of the day.
Evening entertainment was sparce, nothing going on in the theatre area during our stay. There was a live singer in one area but if you didn't get there early there would not be a seat available as not enough room outside. Staff were coming in and taking empty chairs from tables so people standing around could actually sit down. Also if you want to go up to the bar and order a drink think again, this is frowned upon and you will be sent away. Table service only and the average wait while we were there was 25 to 30 minutes. In a way it seemed to me they take away your freedom and control what goes on where alcohol is concerned most likely to save them money. Also beware the cockroaches, we had 3 in our bathroom and on the way back to the room we counted 16 probably not a fault of the hotel as such but a nuisance.
We asked for late checkout the day before and was told it would be until 4pm as we had a late flight but was asked to ring the next morning to confirm. This we did but then was told sorry we couldn't have a late checkout as the hotel was full, why couldn't they tell us that the day before? we could have been more organised. We managed to get a room for 30 minutes to have a quick shower and get ready for our journey home.
There was certainly good things about this hotel such as the staff and some things that I think needs improvement. Sorry H10 but I will be reverting back to RIU next time.
Just returned from another fantastic stay at Atlantic Sunset.
The location for us is perfect; lovely coastal walk, frequent local bus service to other resorts & hotel courtesy bus too.
Every part of hotel is immaculately clean and smart. Rooms are spacious and provided with high end toiletries. Lovely bed linen and towels.
Beautiful gardens and sun bathing areas plus PLENTY of Sun loungers.
We had Privilege room and service therefore ate the majority of our meals in the View restaurant which is superb. Food and service is excellent. We used all the other restaurants too and were more than happy with food and service in all.
Staff at this hotel are lovely, so many familiar faces each time we return. Always smiling, friendly and helpful. Carma, in guest relations, was super helpful.
We definitely recommend this hotel and will return soon.
Thank you
Anthony & Gloria Lane
It was the first time we have booked a family holiday with H10.
We went for the 'swim up to room' on half board.
The hotel cosmetically is constantly maintained, although there were several mosaic tiles missing from locations around the pool area on the exit of our room.
My observations during our stay have led me to believe this hotel is being maintained on a low budget due to patching things up to a low standard.
This can be seen around the communal areas with loose tiles on the floor being lifted and replaced with completely different coloured tile.
We as a family tend to holiday in 5 star hotels, and whilst this hotel looks clean and tidy, the food in the Central Market Buffet is well and truly below average compared to any other hotel we have stayed in.
Whilst I am fully up for reducing food waste on buffets, I don't agree with food being left under heat lamps to dry out and not replaced until it has been taken by guests that have paid good money for spoiled food.
To make it worse, the food that then has been put out has already been cooked and sitting around on hot plates or grills, already overcooked.
Breakfast for example....fried eggs would be sat under a heat lamp would be replenished by fried eggs sitting around on a heat plate already fully cooked getting rubbery by the minute. Hash Browns also sitting around going soft and mushy. Bacon chewy and drying out, which i can only explain as like leather texture.
Whilst the quality of dinner is slightly better, after 5 days of enduring mediocre food, we decided to eat elsewhere as our son just could not physically eat the very repetitive selection available any more.
I travel a lot, and whilst I do not class myself as a food critic, I am a very competent cook and believe in paying a little more for the quality. Unfortunately, this time it was not to be.
We liked the hotel, service is a little slow in The Dome Bar and Mike's Coffee Shop at times, which you do not expect when paying good money for good service.
The staff were polite and well presented. The onsite gym is well equipped with benches, machines and free weights. There is also ample underground parking at a small additional cost and its only 10 minutes drive from Adeje.
If I was asked if I would visit a H10 Hotel again, unfortunately it would be a 'No' from me.
First the good points. Rooms look lovely and the accommodated our request for room close to amenities as we had a child with disabilities our request for a room close by the amenities this was fulfilled Restaurants you have to book not big deal I actually think this works Pool area is very clean So that’s it for good points Checking in we waited about 10 mins as it was late the asked if we wanted to go get a bite and come back sounds good When we checked in we were given the leaflet about the hotel and where our room was and how to get there WE WERE NOT OFFERED THE CONCIERGE SERVICE this was lied about when we complained I will put up their response email We had to struggle with 5 suitcases This hotel is ment to be a 5 star can’t see how, First of all No activities for the kids around the pool , we had seen a video of clowns with balloon animals , inflatable tenpin bowling, candy floss machine, activities in the stage at the so called snack bar , and mini disco in the la boite theatre and the one thing that caught our eye was the daisy truck this truck was closed if you were there on your own with children it was not convenient you had an impossible decision leave the kids unattended, take them out the pool and with you or go without I would keep your kids off the slides they are uneven and starting to rust my kids were covered in bruises and complained that they were bumpy when coming down the blue and white ones Well absolutely NOTHING there only activity at the family pool was something called lazy game on the activity sheet and it must have been really lazy as it wasn’t every day and we never witnessed it and we we at the pool all the time the animation team was none existent 1st day there we spoke to a lovely girl called Eugenia she brought daisy the mascot out for around 5 mins never seen it the rest of out holiday the only other entertainment was a speaker next to the lifeguard not safe in my opinion and depending which lifeguard determined the volume They stated in our response email that animation team approached us daily ??? There was lots to do in the daisy club but it was seriously understaffed every time we passed there was only 1 member of staff we witnessed 2 in one day going for lunch but when we passed after lunch there was only one but that is my observation anytime we passed parents also sat in with their children in the response email they a said as soon as we express our dissatisfaction no explanation was given a a schedule was printed off , guidance to not existing entertainment , as you advertise, that made us choose your hotel One other perk of this 5 star hotel was the mini bar it’s ment to be stocked ever 2 days it was only stock twice and the second time it was only half replaced 2 bottles of coke was only left so we basically missed out on this service The maids Friendly enough when we seen them but don’t think much of the cleaning 1st clean my late mother sunglasses were broken these are sentimental and irreplaceable they were left on the writing deck in a row with another 2 pairs this was not how we left them I have no idea how they got broke but we certainly did not leave them like that Second we found items left in the room from previous guest ( which was acknowledged with a bottle of wine and 5 macron cakes ) we are all inclusive so no need for the wine really The gentleman who cleaned our room didn’t clean our floor The 3rd maid binned our metal straws that we take on holiday don’t know how she managed this they were put into a glass along with a metal bottle opener but that was left by the coffee machine and certainly would have made a noise when lifted ( they recognised this and replaced them) In mikes coffee bar they were going to charge to our room but I feel this was an honest mistake, the staff in there was quite nice ( this was actually a good point) The snack bar is not a snack bar you it’s just another restaurant you have to book but there is a side you go if you want to take your drink back to the pool and the only take away snack available was crisps and nuts I saw a toastie machine and when asked they said no so it NOT a convenient snack bar as advertised on their website and big ones like TUI/jet2 The route 66 restaurant don’t bother my husband burger was raw in the middle so we just left , because honestly at this point we were getting more disappointed by the day The central market buffet food was good but not a lot of options I guess this was cut back too there was no kids section what for ever considering it’s sold as family hotel this would be expected The chefs were friendly The Italian restaurant was nice but the chap there tried to charge drinks to our room some of the drinks are chargeable but not soft drinks water or local beer that’s what we had when we disputed this he insisted again we insisted not! he then said his computer failed so no charge we went to reception to confirm this Some people say that their English is good but it is until you have a complaint.. The evening entertainment again nothing in the la boite theater this was closed nothing in the website to say this only that entertainment is subject to change implying the acts would change not they would close this venue The only evening entertainment was a singer in the lobby bar but this was outside in a small area in the roof you could not hear or see if you were inside The service for drinks at night is only table service which is absolutely awful it took 20 mins to get someone’s attention then 20-30 to get the order if it even came at all We had made a complaint in an email and the response we got was awful 1st the lies about how we declined the concierge service this was not offered The told us that all these services had been stopped as the hotel was not to full capacity not the customers problem if you sell a room based on all entertainment and activities and 5 star treatment then we certainly expect this we did not receive the holiday we paid for We also asked for a late check out but told us we would need to wait as they didn’t know if they could accommodate that , you admitted your hotel is under occupied so how would this be a problem , but as we made numerous complaints as a good will gesture they gave us a late check out for free which you said someone would contact us in the morning no one did my husband had to go to reception and was told from 12 o’clock my band would not work it stopped working at 11:30…. It quite honestly it’s not enough by day 4 we seriously considered getting a flight home Just to add the family of 14 that left a review we were at the restaurant when they were and we did not witness what the hotel said happened and to be honest the restaurant is too small for kids to be running around also would like to add if this family left early and moved to another hotel … why would you give them a late check out for free . When they didn’t stay up to their check out day ,,also this family also complained about the bar service yet you answered this with peak times but told us service were reduced due to under occupation so I am confused at this This hotel seems to change its narrative depending on the complaint I WOULD SERIOUSLY CONSIDER GOING ELSEWHERE We have been to Tenerife many times at all times of the year and all star rating 3 , 4 and five other hotels have never reduced there service Other than the daisy truck closed in the website there were no warning of this at all It’s the worst “5star” we have ever had the misfortune of staying at The video i saw was on TikTok of a travel agent and she put up a video of a client and it looked amazing but nothing in that video was at the hotel Most All inclusive you do feel you have got your moneys with I have put a picture up of the bruises but not all as they are in areas I wouldn’t put public Can’t wait to read the response to this review
We will never return to any H10 hotel
