- Morocco Holidays
- Agadir
- Kenzi Europa

This hotel is ideally located right on the enchanting Bay of Agadir, just 100 meters from the fine, white sand of the beach and only just 300 m away from the lively downtown; 30 minutes to the airport, 10 minutes walked from City Center and 05 minutes to the beach. This Hotel is a beyond perfect holiday resort, set in magnificent grounds with a large, well-equipped, secure play area for children and tiny tots, tennis courts and a heated outdoor swimming pool area. Just to complete the leisure and wellbeing experience for guests, additional facilities include a relaxing, rejuvenating, therapeutic Spa, fitted out with a steam room and user-friendly fitness equipment, with exotic overtones – the opulence and authenticity of Moorish therapy.
Went as a family of 5, with friends and their family Kids age 13, 10, 8 & 6 Lovely hotel, lots going on for the kids. All staff amazing with them. Food great for all! Plenty snacks ongoing for the kids through the day! Rooms lovely and spacious and always clean! Loved all the trips, some real special memories made! We will definitely return!
I first want to say, we got a late deal for this holiday and for what we paid (especially in the school holidays) it was amazing value for money and we had a good time.
However, I found the hotel a mixed bag. The hotel is smaller than places we’ve previously stayed and lacks the facilities of larger hotels. There are no al a’carte choices here, no afternoon ice creams and only one bar on an evening. I found the pools here small and cold however the slides were good fun and kept my son entertained. The grounds are lush and well maintained. We usually found a spot on the hill with no difficulty. I prefer to be away from pool side. I can imagine if you wanted to be by the pools it would be an early start to get a sunbed. The rooms were clean and comfortable with a decent bathroom and shower. The towels were terrible; stained and old. To get a beach towel here you need to pay a deposit of 100 d for each towel which is returned at the end of holiday. There are tea making facilities in the room which were replenished(apart from milk)You don’t get provided with much milk so I just bought a small carton to pop in the fridge. There is a safe in the room. The hotel reception can exchange money. We often had a walk to the beach, which is only a couple of minutes walk away from the hotel. There is an area for guests which has sunbeds and parasols. The beach was lovely and the sea warm. It was very busy. I found the food disappointing here. There just wasn’t the variety and quality that we had in Tunisia and Turkey. It was cooked fine and had no belly issues but there wasn’t the choice I’d have hoped for and there were quite a few flies around the chilled buffet which was off putting. Drinks were good. Enjoyed the cocktails and mocktails. I also enjoyed my mint tea in a morning. The staff were fine. Maybe not as attentive as other places but there was no rudeness and we had no issues.
The hotel is located in Agadir town and not far from the beach and promenade. Agadir is a new town having been rebuilt after an earthquake in the 1960s. I found it lacked a bit of charm. Due to Morocco being a joint host at the next World Cup. I imagine there will be further developments in the town.
The trips we booked were disappointing. We paid a lot for a 90 minute sunset camel ride. The pick up was late and we missed the sunset and only got 30 minutes on a camel. That was probably the thing we were looking forward to the most and ended up being the biggest disappointment.
The weather was good. Warm without being sweltering.
Overall we had a great holiday. Personally I would not return to the hotel or Agadir. I just prefer other destinations. I feel 3.5/5 would be reflective of our experience.
The location is a perfect place for walking to shops, food restaurants, the beach and also a local market. Maybe 10 or 15 mins the most. Nice atmosphere, calm but things to do people are friendly but reserved but if needed they will help, Food was okay, bed was cosy and big, with connectingrooms to other family.
Here's a plus TV channel is a good movie channel, with free WiFi, YouTube and can mirror or cast to tv.
Euros, Pounds and Dirham money can be used at shops some maybe not take it but others will and be changed up at hotel or atmosphere.
A staff member name Soufiane: was extremely friendly, happy, helpful,.charming and served us with a smile on his face and nice manner. This man deserves a raise for his consistent politeness and friendly demeanour also very attentive.
Arrived in late August 2026 at 2am. Won’t lie, got there thinking this hotel is tiny. On arrival, staff put out some leftover food from the evening buffet. At least it was something.
By morning, breakfast was pleasant, lots to choose from to suit all- cereals aren’t to British standards but they had enough out. I wouldn’t bother with the toast, too dry.
There is only one pool, which I’d say in high season is small. The water slides has a separate pool. HOWEVER, the entertainment staff of 4 lads give it their all. Water polo, aerobics, water archery, dances, etc
By day 2, the hotel grew on me. Loads. Honestly, the spaces worked well because you weren’t walking around a massive complex.
-lovely attentive staff
Things to remember: *take your own towel ( you have to pay a refundable deposit on each hotel beach towel ) *grab your lounger -& it can get congested poolside *no drinking water given in rooms, collect from the bar *no iron in room
*no other bathroom toiletries available- on have soap / shower gel
Other than that, a truly fabulous family hotel. Great entertainment every night I’m still singing & dancing to the songs!!!
The 4 star rating is not a true reading of the hotel or its facilities. The hotel is dated , shabby and needs an overhaul. The Pool area is too small for the amount of people amd (it’s not the height of summer) . Entertainment is hit and miss, unless you take full advantage of the all inclusive drinks package! On the positives the staff are friendly, shower/ bathrooms are nice, it’s situated near the beach and close to shops etc . A 3 star rating to this facility would be being kind.
